What is IP Targeting and how to use it to build a successful brand

IP targeting is superior to geo-targeting because it allows you to target your advertising to specific households and businesses.

Are you looking to increase the conversions from your direct mail campaigns? How about reducing the wasteful spending of your current ad campaign? You may want to consider IP Targeting. Here is what you need to know about IP targeting.

What Is IP Targeting

You might be wondering, “What is IP targeting?” IP targeting is a type of hyper-targeted advertising. This type of advertising allows you the ability to show ads to specific addresses, office buildings, and even suite numbers! You can reduce the commonly accepted practice of wasteful ad spend because you’re only showing your ads to those exact addresses where your target audience is. This form of advertising is 50 to 100 times more targeted than traditional media. True one to one marketing.

Instead of grouping people based on demographics and behavior (Audience Segmentation) IP targeting is more refined and personalized, which leads to higher ROI.

How does IP targeting work?

The way IP Targeting works is simple. You provide the names, addresses, and zip codes of the people or businesses you would like to advertise to. This can be your list of previous customers, lost customers, potential new clients, your direct mail list and more. These addresses are then run through an IP mapping system where the IP addresses are matched with physical addresses. Once the two addresses append (match), then you can begin serving your display or video banner ads using the IP address of the home, or office building.

Who Should Use IP Targeting?

IP targeting is superior to geo-fencing because it uses individual IP addresses instead of groups of IP addresses from specific geographic locations. This allows you to target your advertising to specific households and businesses. It is a terrific option if you are a business that needs your message to reach specific households.

Business to Consumer

  • Auto Dealerships
  • Universities, Colleges, and Charter Schools
  • Financial Institutions and Banks
  • Retailers
  • Hair Salons and Barber Shops
  • Politicians
  • Realtors
  • Restaurants
  • Interior Designers

Business to Business

  • Marketing Agencies
  • Janitorial Suppliers
  • Office Suppliers
  • VOIP Service Providers
  • IT Consultants
  • Business Consultants
  • Engineering Firms
  • Accountants
  • Lawyers
  • Solar Installers

IP Targeting Strategies That Work

You’ve already done the research, built a list of contacts, sent out mailers, purchased your booth at a trade show; so why not supercharge their effectiveness with IP targeting?

  • Politicians can show ads to previous donors
  • Colleges and Universities can show ads to high schools
  • Banks can advertise in real estate offices
  • Combine IP Targeting with email campaigns
  • Show your ads inside of convention centers during seminars and trade shows
  • Boost your direct mail campaign with IP targeting

Combining IP Targeting with direct mail will deliver a powerful one-two punch. Advertising to the same people in the digital realm and in the physical world will help be seen and recognized, get more quality leads, and closing more of those leads. IP Targeting should be a part of every direct mail campaign.

How can IP targeting help my business?

The precision of IP targeting offers numerous advantages to businesses. IP Targeting can be done at a fraction of the cost of print, radio, or television advertising. You can reduce the amount of wasted money related to poorly targeted ad campaigns. You can create more personalized ads to entice your audience. You can also see exactly how your campaign is doing by looking at the engagement rates, allowing you to make adjustments to it as needed. To learn more, contact the Digital Marketing Group today at 800.939.1639 or fill out our contact form.

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