SEO or Search Engine Optimization is the best thing going when it comes to an Internet business. It is attributed directly to boosting the traffic to any website and that includes e-commerce type websites. While page optimization is often thought to be strictly about page ranking by search engines, the real truth is SEO techniques can be quite effective when it comes to boosting sales for e-commerce websites.
In order to be successful at e-commerce you not only have to get traffic to your sites, but you have to encourage them to make purchases when they are visiting your sites. This is where you can benefit from using SEO optimization techniques to make the most from each of your e-commerce pages. In this article, we will discuss 6 ways to e-commerce sales through SEO.
Here are the top challenges we face in inbound marketing:
As you can see, SEO ranks at the very top of all inbound marketing priorities. There’s a lot more to it than just showing up- let’s get started and we’ll discuss what you need to do!
#1 It all begins with keyword research
While keywords are an extremely important part of SEO, you need to tailor it more to fit with e-commerce as compared to standard web pages. One way to do this is to target keywords that fit with your products on your pages. Unfortunately, traditional methods for finding keywords won’t be as successful for product pages, instead, you need to use a different keyword tool for coming up with the best keywords.
Our recommendation is a for you to use a website called Übersuggest. This website has proven to be more successful at finding the best keywords as compared to most other Google keyword search tools. This site helps to find your numerous product-specific keywords that match your products for each of your pages that you can use in order to help your sites to improve its search results.
#2 All product pages need to be optimized
When it comes to your e-commerce website you have to treat each product page individually. This means every page has to be optimized separately so that Google and other search engines don’t treat all your pages the same and you could easily be penalized.
Page optimization is very specialized and it consists of several different elements such as image optimization, uses keyword in the product title, optimises product descriptions with long content and includes product review schema. Each of the optimization techniques is extremely easy to implement.
#3 Linking is very important
Search engines like Google find that backlinks to a website are the number one factor for quality when it deciding on page ranking. The way they look at it is if others are willing to link to it then there must be a very good reason. So, with that said, how do you go about getting these all important link backs, you have to give people a good reason to want to link to your pages.
The best way to do this provides the best quality content about the specific products that you sell on each page. The other way to do it would be to write content about the e-commerce business that you have set up with the products you sell. As you can see, there are two very different ways to go about it.
#4 Site Structure needs to be right
When it comes to looking at your site the search engines look at how the site is laid out. You want to be sure that it is set up in a way that makes plenty of sense and that appears pleasing. While you may think the arrangement makes sense, it has to look that way to Google’s web crawlers or your page will not be ranked as high.
When you have multiple pages on a website, how the all the pages are tied together has to be in a hierarchy that makes sense and that is what makes a website setup perfect. All of your products should be arranged in different categories and those categories should be listed in an order that makes sense. A good rule to go by is to ensure that no pages are more than three clicks away from the homepage or you risk the web crawlers might overlook some of your important pages.
#5 The best site experience wins
The key to any search engine is to provide its users with the best quality search results and therefore you need to provide the best quality experience for the visitor as possible. If you give them a reason to stick around your site chances are greater that you will end up with more buyers.
In order to ensure the best experience is to provide high-quality products for them to buy and to provide high-quality content for them to see. The freshest and most relevant is what they want to see. It doesn’t make any sense to have the same old content on your site if you want people to keep coming back.
#6 Bring your best content forward
If you haven’t noticed by now, there is an underlying theme throughout this entire article. While SEO techniques change over time, the one constant is CONTENT IS KING. You must pay close attention to all of the content on your pages and it should always be fresh, relevant and to the point as possible.
All of your product descriptions should be clear and concise, with as many details as to give the visitor no reason to go anywhere else to find out about the product you are selling. All images should be quality, a high resolution where possible and have some customer reviews of your products are extremely helpful.
This is a whole lot of information for you go through, but we hope that we touched on everything that is relevant. We further hope that you are able to use it to make your e-commerce website the best you can.