Category: SEO

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Digital Marketing for Small Business Digital Marketing Trends Generative Engine Optimization SEO SEO Strategies

Why GEO Is the Next Big Thing for Local Businesses in 2025

Why GEO Is the Next Big Thing for Local Businesses in 2024
Why GEO Is the Next Big Thing for Local Businesses in 2024

If you’re a local business owner trying to stay visible in search results, brace yourself—because the rules of the SEO game are changing fast. And the new MVP? GEO—Generative Engine Optimization.

 

Introduction: What If Google Stops Showing Your Website?

Imagine pouring thousands into SEO, only for your traffic to dry up overnight because AI starts answering your customers’ questions before they even click. No phone calls, no leads, no conversions—just digital tumbleweeds.

 

This isn’t fear-mongering. It’s already happening.

 

In 2024, the rise of AI-powered search—like Google’s Search Generative Experience (SGE) and Bing’s Copilot—means the way people find local businesses is evolving. Generative Engine Optimization (GEO) is the strategy that ensures your business doesn’t just survive this shift—it thrives.

 

If you’ve been focused on ranking for “Plumber near me” or “Best coffee shop in [Your Town],” GEO is the key to being included in AI-generated answers, not excluded.

 

Let’s break down why GEO is becoming a must-have for local businesses—and how to make it work for you.

 

What Is GEO (Generative Engine Optimization)?

GEO is the process of optimizing your content so that it gets featured or cited in answers generated by AI engines (think: ChatGPT, Google SGE, Bing Copilot).

GEO vs. Traditional SEO
Feature
Traditional SEO
GEO
Optimizes for
 SERPs (search engine result pages) AI-generated answers
Focus
 Keywords, metadata, backlinks Semantic relevance, authority, structured content
Goal
 Rank on Page 1 Be cited or referenced by AI assistants

 

With GEO, you’re not just trying to climb the rankings—you’re positioning your content as a trusted source for AI to pull from.

 

 

 

How GEO Impacts Local Search Results

Local SEO used to be simple: optimize your Google Business Profile, get reviews, and include your service area. Now? AI is summarizing the best plumbers, dentists, and landscapers in your town—often without showing the top 10 links at all.

Local Searches Go Conversational

Queries like:

  • “What’s the best HVAC company in South Jersey?”
  • “Where can I get same-day roof repair near me?”

…are now being answered directly by generative engines that summarize based on context and credibility, not just keyword usage.

The New “Local Pack” Is AI-Curated

Instead of Google showing a map and 3 listings, engines like SGE now display:

 

  • A conversational answer
  • Business mentions pulled from websites, reviews, directories, and helpful content

 

So if your content isn’t built to be summarized, you risk being left out of the conversation.

 

Why GEO Matters for Local Businesses

Here’s why early GEO adopters will crush the competition in 2024:

1. You’ll Get Featured in AI Responses

GEO-optimized content helps your brand show up when AI gives answers. It’s like getting quoted in an encyclopedia instead of buried in a phone book.

2. You Build Local Authority

Engines cite content they trust. By showing consistent expertise, trustworthiness, and relevance to local queries, you become a go-to source.

3. It Boosts Clickless Conversions

Even if users don’t click, they see your name. GEO gives your business visibility in a world of no-click answers, leading to direct searches and word-of-mouth referrals.

4. You’re Ahead of the Curve

Most local competitors are still focused on old-school SEO. Adopting GEO now gives you a massive first-mover advantage.

 

GEO Best Practices for Local Businesses in 2024

1. Create Conversational, People-First Content

 

  • Write in Q&A format.
  • Use natural language (like voice search queries).
  • Include “People Also Ask” style headings.

 

Example: “What’s the average cost of an emergency plumber in Glassboro, NJ?”

2. Add Contextual Depth (Entities & Structured Data)

 

  • Use schema markup (LocalBusiness, FAQPage, Service).
  • Mention your city, county, landmarks, and zip codes.
  • Interlink supporting content (e.g., blog post + service page).
3. Prioritize EEAT Signals (Experience, Expertise, Authority, Trust)

 

  • Display team credentials and certifications.
  • Embed testimonials and case studies.
  • Add author bios and location-specific proof points.
4. Build Topical Clusters for Local SEO

 

  • Create content hubs: service area guides, “best of” lists, buyer’s guides.
  • Internally link between related topics.

Example Cluster:

 

  • Main Page: “HVAC Services in Camden County”
  • Supporting Pages: “How to Choose a Furnace,” “Winter Prep Guide for NJ Homes,” “Signs You Need Duct Cleaning”
5. Create Quotable, Source-Worthy Content

 

  • Write content that answers questions with authority.
  • Use data, visuals, and bullet points.
  • Make it easy for AI to pull and summarize.

 

GEO Tools to Use in 2024

Here are platforms to help you stay ahead:

 

  • Google Search Generative Experience (Labs)
  • Perplexity.ai – great for seeing what content gets cited
  • ChatGPT + Browsing Plugin – test how your content is seen
  • Frase, Surfer SEO – optimize for semantic relevance
  • Schema.org Validator – make sure your structured data is clean

 

GEO Readiness Tools Comparison Table

Tool
Core Purpose
GEO Benefit
Use Case
Google SGE (Labs)
 AI-powered search preview See how generative answers appear in Google Test your site’s inclusion in generative answers
Perplexity.ai
 Conversational search engine Analyze which sources get cited in AI responses Reverse-engineer citation-worthy content
ChatGPT + Browsing
 AI assistant with live web access View how GPT summarizes your content in real time Evaluate GEO visibility and EEAT signaling
Frase.io
 SEO content optimization with AI Optimizes for semantic relevance and topical depth Create people-first, answer-driven content
Surfer SEO
 Content scoring based on NLP + SERP data Ensures you’re semantically aligned with ranking content Optimize on-page SEO for GEO compatibility
Schema.org Validator
 Structured data testing Confirms your LocalBusiness, FAQ, and Service markup is valid Enhance machine readability for AI engines

 

What’s Next for GEO & Local Search?

Expect more personalized, context-rich search results where only a few trusted sources are mentioned. In the near future:

 

  • Reviews and citations will be even more important.
  • GEO will merge with voice search and AR search (think: “Hey Siri, find a roofer that offers emergency service tonight”).

 

Conclusion: Don’t Just Rank—Be the Source

GEO isn’t a trend—it’s a paradigm shift. If you’re a local business that relies on digital visibility, now is the time to act.

 

Want to be the plumber, law firm, or med spa that AI trusts enough to recommend? Then you need to:

  • Create content that answers questions.
  • Optimize with context and local data.
  • Build trust with EEAT and quality UX.

 

Call to Action:

Want to dominate local search in the AI era?
 Schedule a free consultation with Digital Marketing Group, LLC today and let us show you how GEO can turn your website into a lead-generating machine.

 

Contact Us or call 1-800-969-4736 to get started.

Categories
SEO SEO Strategies

SEO Basics for South Jersey Business Owners: What You Need to Know

SEO Basics for South Jersey Business Owners: What You Need to Know
SEO Basics for South Jersey Business Owners: What You Need to Know

Introduction

Running a small business in South Jersey can feel like a constant hustle. You’re juggling customers, marketing, operations—and now everyone’s telling you that if you’re not showing up on Google, you’re losing business. Ouch. But what if understanding SEO (Search Engine Optimization) wasn’t as intimidating as it sounds? What if you could take a few key steps today to help more local customers find you online?

 

That’s what this guide is for. Whether you’re a boutique owner in Collingswood, a landscaper in Medford, or a dentist in Cherry Hill, mastering a few SEO basics for South Jersey business owners can seriously impact your growth. We’ll walk you through what SEO is, why it matters, and how to use it to stand out—right here in your community.

What is SEO? A Simple Explanation

Let’s break it down: SEO stands for Search Engine Optimization—the art and science of helping your website rank higher in search engine results, like Google.

 

Imagine someone types “best pizza in Mount Laurel.” The websites that appear on that first page didn’t get there by chance—they’re optimized.

Organic vs. Paid Results

You might’ve seen the “Ad” symbol next to some listings—those are paid ads. SEO is about the free, organic spots underneath. These listings earn their place by being relevant, trustworthy, and useful.

 

🔍 Pro Tip: Ranking high organically means long-term visibility without paying Google every time someone clicks.

How Search Engines Work (In Non-Tech Speak)

Google is basically a matchmaker. When someone searches, it wants to show the most helpful, trustworthy content first. Here’s a simplified process:

 

  1. Crawling: Google’s bots scan your website.
  2. Indexing: They store your pages based on what they’re about.
  3. Ranking: Based on hundreds of factors, your site is ranked in search results.

 

Search engines love:

 

  • Relevant keywords
  • Clear structure
  • Fast-loading pages
  • Trusted sources (like reviews or links)

The Core Components of SEO

A. On-Page SEO: The Words and Structure on Your Site

This is what you control directly:

 

  • Title tags: The headline that appears in search results.
  • Meta descriptions: A short summary underneath that tells people what your page is about.
  • Headings (H1, H2): Help organize your content.
  • Local keywords: Use terms like “South Jersey HVAC services” or “Mullica Hill bakery.”

B. Off-Page SEO: What Others Say About You

Think of this as your website’s reputation.

 

  • Backlinks: Links from other websites to yours (especially local news sites or business directories).
  • Social media presence
  • Google reviews and ratings

C. Technical SEO: Behind-the-Scenes Magic

You don’t need to be a developer—but you should know the essentials:

 

  • Is your website mobile-friendly?
  • Does it load in under 3 seconds?
  • Is your site secure (HTTPS)?
  • Do all your pages have proper URLs?

 

A simple infographic showing the three pillars of SEO (on-page, off-page, technical) as parts of a triangle
A simple infographic showing the three pillars of SEO (on-page, off-page, technical) as parts of a triangle

Why Local SEO is Critical in South Jersey

In places like South Jersey, people aren’t just Googling “plumber.” They’re Googling “plumber in Washington Township” or “emergency electrician near me.”

 

That’s where Local SEO kicks in.

 

  • Google Business Profile (GBP): Claiming and optimizing this is essential. It helps you appear in “Map Pack” results.
  • Local directories: Sites like Yelp, Angie’s List, and Nextdoor boost local relevance.
  • NAP consistency: Make sure your Name, Address, and Phone Number are identical across all platforms.

 

Map of South Jersey highlighting towns like Glassboro, Medford, and Deptford
Map of South Jersey highlighting towns like Glassboro, Medford, and Deptford

Common SEO Mistakes South Jersey Businesses Make

Avoid these rookie errors:

 

  1. Not optimizing your Google Business Profile
  2. Using generic keywords like “restaurant” instead of “Italian restaurant in Moorestown”
  3. Not having a mobile-friendly site
  4. Ignoring or deleting negative reviews instead of replying and learning

Remember, SEO is about trust and user experience.

Simple SEO Tips Any Business Owner Can Implement Today

You don’t need to overhaul your entire website today—just start with these steps:

Optimize Your Google Business Profile

  • Add business hours, photos, and services
  • Post regular updates (“New lunch specials this week!”)
  • Respond to all reviews

Add Local Keywords

  • Include your town and county in your website copy
  • Example: “We serve homeowners throughout Burlington and Camden Counties.”

Request Reviews

  • Ask happy customers to leave a Google review.
  • Make it easy—send a direct link.

Make Your Site Mobile-Friendly

  • Use responsive design
  • Test it on your own phone
Side-by-side mobile vs. desktop version of a local website to show responsiveness
Side-by-side mobile vs. desktop version of a local website to show responsiveness

When to Hire an SEO Expert

You might be ready to bring in a pro if:

 

  • You’re seeing a drop in website traffic
  • You want to rank in multiple towns or counties
  • Your site is outdated or slow
  • You’re ready to scale
What to Look For:
  • Local SEO experience
  • Clear reporting and ROI tracking
  • Transparency in pricing and strategy

 

At Digital Marketing Group, we’ve been helping South Jersey businesses grow since 2010—through expert SEO, data-backed content, and web design that converts.

Conclusion

SEO doesn’t have to be overwhelming. Think of it as helping Google help your customers find you. With just a few focused efforts—like optimizing your Google Business Profile, using local keywords, and asking for reviews—you can start to see measurable results.

 

You’ve already built a great business. Let’s make sure people can find it.

Want help optimizing your SEO for South Jersey?

Schedule a FREE consultation with the local experts at Digital Marketing Group. We’ll audit your current visibility and show you quick wins to get more leads, more customers, and more growth.

📞 Call 1-800-969-4736 or visit thinkDMG.com to book your session.

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Content Marketing Digital Marketing Trends Generative Engine Optimization Marketing SEO SEO Strategies

The Secret to Local Business Growth: Why SEO & YouTube Beat Social Media Every Time

The Secret to Local Business Growth: Why SEO & YouTube Beat Social Media Every Time
The Secret to Local Business Growth: Why SEO & YouTube Beat Social Media Every Time

Introduction: The Growth Strategy No One’s Telling You About

If you’re a local business owner, chances are you’ve poured time, money, and energy into social media. You’ve posted on Instagram, made Facebook updates, maybe even dabbled in TikTok. But despite the likes, shares, and emojis… the phone still isn’t ringing. Sound familiar?

 

You’re not alone.

 

Many local businesses fall into the “social media trap,” believing that constant posting equals growth. But what if the platforms you’re spending the most time on are giving you the least return?

 

Here’s the truth: If you want real, long-term local business growth, you need to focus on SEO and YouTube. These platforms aren’t just more powerful—they work harder, smarter, and longer than social media ever will.

 

In this article, we’ll unpack why SEO and YouTube are the best-kept secrets for local business success—and exactly how you can start using them today.

1. The Social Media Trap: High Effort, Low Return

Why Most Local Businesses Get Stuck Here

Social media promises visibility, connection, and “going viral.” But the reality?

 

  • Instagram’s organic reach is less than 9%
  • Facebook sits even lower—often under 5%
  • TikTok content disappears in days (if not hours)

 

You post today, and tomorrow it’s gone. You’re stuck in a loop of chasing attention—without building traction.

Why It Doesn’t Convert

Here’s the kicker: most people on social media aren’t looking for your service. They’re scrolling to be entertained. Unlike search engines, where users type in “best plumber in Marlton NJ,” social content rarely aligns with buyer intent.

 

bar graph comparing average post lifespan:
bar graph comparing average post lifespan:
  • Instagram Story (24 hours)
  • Facebook Post (2 days)
  • YouTube Video (months+)
  • Blog Post (years)

2. Local SEO: The Silent Powerhouse Behind Local Growth

What Is Local SEO, Really?

Local SEO is how your business shows up when someone searches “near me” or uses location-based phrases like “best dentist in Cherry Hill.” It includes:

 

  • Optimizing your Google Business Profile
  • Targeting local keywords
  • Generating positive reviews
  • Creating helpful blog content about your services and community
Why It Works Better Than Social

Search = Intent. When someone Googles your service, they’re closer to making a decision than someone casually scrolling.

 

🔍 Stat: 78% of local mobile searches lead to an offline purchase within 24 hours (Google).

Real-World Example

An HVAC company in South Jersey optimized its site for “furnace repair Marlton NJ.” Within 3 months, they appeared in the Google 3-pack and saw a 60% increase in phone inquiries—without posting on Instagram even once.

 

 

3. YouTube: The 24/7 Salesperson You’re Ignoring

YouTube Is a Search Engine, Not Just a Video Platform

Most business owners treat YouTube like TikTok—but it’s actually the second-largest search engine in the world. YouTube content is searchable, evergreen, and often ranks on Google too.

 

And unlike Reels, a well-optimized YouTube video can generate leads for months or years.

What Kind of Videos Should Local Businesses Make?

You don’t need a film crew or viral idea. Here’s what works:

 

  • Explainer videos: “How to know if your roof needs replacing”
  • Local lists: “Top 5 cafés in Moorestown, NJ”
  • Customer testimonials
  • Service walk-throughs

 

These build trust, educate, and convert.

YouTube Supports SEO

Embed your videos in blog posts, service pages, or your Google Business Profile. Transcribe them for SEO. Link to them in emails. You’re building content that compounds.

 

🧠 Visual Suggestion:
 Thumbnails of sample local business videos + an infographic showing “YouTube → Website → Local Rankings → Leads”

4. SEO + YouTube = A Local Growth Engine That Doesn’t Sleep

When you combine SEO and YouTube, you unlock a content strategy that:

 

  • Reaches people at the moment they need you
  • Builds credibility and visibility across search platforms
  • Continues generating leads long after it’s published

 

Let’s say you’re a personal injury lawyer. You write a blog titled “What to Do After a Car Accident in NJ,” embed a YouTube explainer, and link to your services. That content can rank for months—and bring in leads on autopilot.

 

💡 Pro Tip: Use tools like Ubersuggest or Keywords Everywhere to find local topics people are searching for, then create blog posts and videos around them.

 

A Venn diagram showing where SEO and YouTube intersect
A Venn diagram showing where SEO and YouTube intersect

5. But Isn’t Social Media Still Useful?

Yes—but not as your foundation.

Social media is a great place to:

 

  • Distribute your best content (from SEO/YouTube)
  • Share behind-the-scenes and build community
  • Retarget existing audiences with ads

 

It’s the icing, not the cake.

 

📢 Use it to promote your YouTube videos. Not as your primary content engine.

 

 

6. Your 30-Day Local Growth Plan

Here’s how to get started today:

Week 1: Foundation
  • Claim and optimize your Google Business Profile
  • Identify top local service keywords
Week 2: Create Your First Blog
  • Write a blog answering a common customer question
  • Optimize for search and location (e.g., “plumber Cherry Hill NJ”)
Week 3: Record & Publish Your First YouTube Video
  • Start simple: FAQs, service explanations, intro to your team
  • Add keyword-rich title and description
  • Link it back to your blog or service page
Week 4: Share + Track
  • Share your content on social media
  • Track results with Google Search Console and YouTube Analytics
  • Gather reviews to boost local trust

 

🧠 Visual Suggestion:
 Printable checklist or interactive calendar titled “Your 30-Day SEO + YouTube Plan”

Conclusion: Growth Doesn’t Come from Chasing Algorithms

Social media has its place—but if you’re serious about growing your local business, the real ROI lies in SEO and YouTube.

 

They don’t just give you followers—they give you leads.
 They don’t demand daily posts—they work while you sleep.
 They don’t vanish—they compound over time.

Ready to stop posting and start growing?

👉 Contact Digital Marketing Group for a free Local Content Audit. We’ll show you how to attract more local leads—without burning out.

 

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Content Marketing SEO SEO Strategies

How to Get Your Local Business Featured in AI-Generated Results (No Tech Skills Required)

How to Get Your Local Business Featured in AI-Generated Results (No Tech Skills Required)
How to Get Your Local Business Featured in AI-Generated Results (No Tech Skills Required)

Introduction: Why You Might Be Invisible (and How to Fix It)

Imagine this: A customer is standing a few blocks away from your storefront and says, “Hey Siri, find the best [your business type] near me.” You’re nearby. You’ve got glowing reviews. But your business doesn’t show up.

 

Meanwhile, a competitor with fewer reviews, higher prices, and a less convenient location pops up first. Why? Because they’ve figured out how to get their business into AI-generated local results—the smart suggestions shown by Google Maps, Siri, Alexa, and more.

 

Feeling frustrated? You’re not alone.

 

The good news? You can flip the script—without needing a tech degree or hours of free time. This guide breaks down how small businesses can optimize for AI-driven local results in simple, actionable steps.

 

Let’s help your business get found—and chosen.

What Are AI-Generated Local Results?

AI-generated local results are the curated suggestions that show up when someone searches for things like:

 

  • “Best coffee shop with free WiFi near me”
  • “24/7 emergency plumber in [city]”
  • “Top-rated florist open now”

 

Unlike traditional search results, which rank based on static keywords, these AI-powered tools use real-time data—like location, behavior patterns, reviews, and local authority—to decide what businesses to recommend.

Why They Matter

  • 50% of mobile local searches lead to a store visit within a day (Google).
  • AI-driven assistants (Google, Siri, Alexa) are becoming the default way people find businesses—especially Gen Z and Millennials.
  • The top 3 results get nearly all the traffic.

 

If your business isn’t optimized for these results, you’re likely invisible.

 

Optimize Your Google Business Profile (GBP)
Optimize Your Google Business Profile (GBP)

Step 1: Optimize Your Google Business Profile (GBP)

Your Google Business Profile is the foundation of your local SEO and the #1 asset AI reads when deciding who shows up first.

Key Actions:

 

  • Complete your profile: Make sure your name, address, phone number, website, and hours are 100% accurate.
  • Upload quality photos: Show your storefront, your team, your best products or services.
  • Post updates weekly: Specials, promotions, events—AI rewards freshness.
  • Set attributes: Things like “Black-owned,” “Pet-friendly,” “Wheelchair accessible” help AI match your business to specific queries.

Case Study:

Sarah’s Flower Studio in South Jersey updated her GBP with holiday bouquets, added “LGBTQ-friendly” and “Same-Day Delivery,” and started showing up in voice searches like “flowers for anniversary near me.”

 

 

Step 2: Build and Leverage Authentic Customer Reviews

AI reads and understands reviews to determine quality, sentiment, and niche appeal.

Review Hacks:

 

  • Send a follow-up text or email:
     “Thanks for your visit! If you had a good experience, would you mind leaving a quick Google review? It helps so much.”
  • Make it frictionless: Use a short link to your Google review page.
  • Run a “Review & Win” campaign: Offer a freebie or entry to a monthly raffle.

Respond to Every Review:

Good or bad, replying shows engagement. This signals quality and trustworthiness to AI—and real customers.

 

review volume” vs. “local search visibility.
review volume” vs. “local search visibility.

Step 3: Speak the Local Language in Your Content

AI favors businesses that sound local and relevant to the searcher’s intent.

Easy Localization Tips:

 

  • Mention neighborhoods, landmarks, or events in your content.
  • Use headings like “Why [Your Business] Loves Serving [City]” or “Top HVAC Tips for [Town].”
  • Tag local community hashtags in your social posts:
     #HaddonfieldEats, #CherryHillEvents, #MountLaurelHVAC

 

Sample blog post title: “5 Must Ask Questions When Selecting The Best Roofing Contractor In South Jersey.”

Step 4: Add Schema Markup (Without Writing Code)

Schema markup helps AI “understand” your business details—like your services, location, hours, and pricing.

How to Add It Easily:

 

  1. Visit Google’s Markup Helper
  2. Select “Local Business”
  3. Fill out the form with your business info
  4. Copy the code and give it to your website person (or paste it into your site’s header)

 

AI loves structured data—it’s like giving your business a highlighted cheat sheet.

 

Be Voice-Search Ready
Be Voice-Search Ready

Step 5: Be Voice-Search Ready

Voice searches are more conversational—and AI listens differently.

Actionable Tweaks:

 

  • Add an FAQ section to your website:
    • “What HVAC services do you offer in Glassboro?”
    • “Is your café pet-friendly?”
  • Write like people talk—avoid jargon, use natural phrasing.

 

Stat: 27% of global online population uses voice search on mobile (Statista, 2024).

Step 6: Get Local Backlinks (Borrow Local Trust)

AI favors businesses mentioned by other trusted local sources.

Ideas to Build Local Authority:

 

  • Sponsor a community event and ask for a link from the host.
  • Guest post or be featured on a local blog.
  • Cross-promote with a non-competing business (e.g., a salon linking to a boutique).

 

💡 Pro Tip: One link from your town’s chamber of commerce or a local paper is worth more than 50 low-quality backlinks.

 

Step 7: Use Social Media to Reinforce Your Local Presence

Social signals may not directly influence rankings—but AI sees engagement, locality, and relevance.

Quick Wins:

 

  • Tag your location in every post
  • Use Reels or TikTok to show what makes you local and unique
  • Share UGC (user-generated content) with branded hashtags

 

Example: A plumber’s TikTok showing “what not to flush” goes viral locally = more searches and calls.

Step 8: Embrace Inclusivity and Accessibility

AI increasingly rewards businesses that serve diverse audiences.

How to Show It:

 

  • List accessibility features: ramps, large print menus, etc.
  • Use inclusive language in your posts
  • Highlight multilingual services or cultural celebrations

 

 

Conclusion: Turn AI Into Your Competitive Edge

AI-generated local results aren’t the future—they’re the present. The businesses that win are the ones that understand how AI thinks and adjust their digital presence accordingly.

 

 your winning checklist:

 

  • Google Business Profile = optimized and active
  • Reviews = consistent, detailed, and responded to
  • Content = hyper-local and naturally written
  • Schema = added to your site
  • Voice = natural, question-based content
  • Links = local and credible
  • Inclusivity = baked into your brand

Ready to Dominate Local Search?

Don’t let your business be invisible. At Digital Marketing Group, LLC, we specialize in helping South Jersey businesses rise to the top of AI-powered local search.

 

👉 Book a free AI Local SEO Audit today
 Call 1-800-969-4736 or visit ThinkDMG.com

Categories
SEO SEO Strategies

GEO vs. Traditional SEO: What’s the Difference and Why It Matters Locally

GEO vs. Traditional SEO: What’s the Difference and Why It Matters Locally
GEO vs. Traditional SEO: What’s the Difference and Why It Matters Locally

Introduction: The SEO Shift You Can’t Afford to Miss

Imagine pouring your marketing budget into traditional SEO—only to discover your competitors are already riding a new wave called GEO (Generative Engine Optimization). Suddenly, your “best HVAC in South Jersey” page is invisible to AI-powered searches like Google’s SGE or ChatGPT. Sound like a nightmare?

 

That’s because it is.

 

In 2024, the evolution from traditional SEO to GEO isn’t just a buzzword—it’s a strategic necessity for local businesses. In this guide, we’ll break down what GEO is, how it compares to traditional SEO, and what steps your South Jersey business can take right now to gain visibility in AI-powered search results.

What Is Traditional SEO?

The Basics

Traditional SEO focuses on optimizing websites to rank higher in organic search engine results—think Google’s 10 blue links. It involves:

 

  • On-page SEO: Keyword targeting, meta descriptions, headers, and internal linking.
  • Off-page SEO: Backlinks, social signals, citations.
  • Technical SEO: Site speed, mobile-friendliness, structured data.

Pros:

 

  • Time-tested and still relevant.
  • Great for long-term visibility and authority.
  • Familiarity across industries.

Cons:

 

  • Slow to deliver results.
  • Less adaptive to how AI search engines process information.
  • Relies heavily on user queries staying keyword-based.

What Is GEO (Generative Engine Optimization)?

The Next Evolution in SEO

GEO is about optimizing your digital presence for AI-driven platforms like Google’s Search Generative Experience (SGE), ChatGPT, Bing Copilot, and others that generate answers, not just links.

Key Components:

 

  • AI-friendly structured data (schema, FAQs).
  • Conversational, natural language content.
  • Entity-based SEO (making your brand part of a knowledge graph).
  • Contextual relevance—not just keywords, but intent.

Why This Matters:

 

AI is no longer pointing users to a list of links—it’s curating single answers. You don’t want to be just “page one.” You want to be the answer.

GEO vs. Traditional SEO: Head-to-Head Comparison

Feature
Traditional SEO
GEO (Generative Engine Optimization)
Focus
 Keywords Entities & Context
Primary Goal
 Rank higher in search results Be featured in AI-generated answers
Best for
 Blogs, eCommerce, long-term SEO Local businesses, service providers
Content Style
 Optimized but structured Conversational and natural
Tools Used
 Yoast, SEMrush, Moz ChatGPT, Schema Markup, NLP analysis
Ranking Factors
 Backlinks, on-page SEO, UX Trustworthiness, factual authority
Speed to Rank
 Weeks to months Often quicker with proper structuring

 

 

Why GEO Matters for Local Businesses

1. AI Is Rewriting the “Near Me” Search

Searches like “best roofer near me” are now answered directly by AI summaries. If your business info isn’t structured correctly or lacks reviews, you’ll get skipped—even if your SEO is solid.

 

Tip: Use schema markup to help AI understand your location, services, and reviews.

Schema example
Schema example

2. Visibility Is Shrinking—Only One Business Wins

GEO-fueled results often highlight one business, not ten. That means second place is as good as invisible.

 

Action Step: Optimize your Google Business Profile with rich media, Q&As, and localized updates.

3. Contextual Relevance Is King

AI prioritizes “helpful, people-first content.” That means your site should mention things like “serving Moorestown & Marlton homeowners since 2010”—not just “roof repair.”

 

Human Touch: Add client stories or hyper-local blog posts (e.g., “Winter Roofing Tips for South Jersey Homes”).

How to Transition from Traditional SEO to GEO

Step 1: Rebuild Content Around Questions & Context

Traditional SEO says: “South Jersey HVAC Services.”
 GEO says: “What’s the best HVAC company for emergency repair in Cherry Hill?”

 

Use tools like AlsoAsked or AnswerThePublic to find AI-style question queries.

Step 2: Implement Rich Snippets and Schema

Use schema.org for:

 

  • LocalBusiness
  • FAQPage
  • Service
  • Review

 

Use Google’s Structured Data Markup Helper or plugins like RankMath.

Step 3: Use Natural Language (Train for AI)

Write like you speak—because AI favors conversational tone. Include specific answers and common customer phrases in your service pages.

 

Instead of: “Our team provides gutter cleaning.”
 Try: “We help South Jersey homeowners who need fast, affordable gutter cleaning—especially after a heavy rainstorm.”

Step 4: Build Entity Associations

Link your business to known local landmarks or events. Add mentions of “Washington Township,” “Glassboro,” or “Mullica Hill” in your site content and profiles.

 

Pro tip: Embed local maps, link to local news articles, or create “best-of” community guides.

Google Business Profile
Google Business Profile

Conclusion: The Future of Local Visibility Is Generative

GEO isn’t replacing traditional SEO—it’s refining it. But if you’re a local business in South Jersey and still clinging to old-school methods, you’re leaving visibility (and revenue) on the table.

 

By understanding the difference between GEO and traditional SEO—and acting on it—you can become the local favorite that AI search engines showcase.

 

Want to audit your GEO-readiness? Contact Digital Marketing Group, LLC for a free consultation. Let’s future-proof your local marketing today.

Categories
Digital Marketing for Small Business SEO SEO Strategies Uncategorized

The YouTube SEO Formula: How to Optimize Videos for Maximum Growth

The YouTube SEO Formula: How to Optimize Videos for Maximum Growth
The YouTube SEO Formula: How to Optimize Videos for Maximum Growth

Introduction

What if you could unlock YouTube’s secret code—turning one smart video into a steady stream of customers for your small business—without a big budget or a tech genius on speed dial? I’ve been there—running my little retail shop, fumbling with shaky iPhone clips, scared I’d never crack the platform’s chaos while bigger brands hogged the spotlight. Then I dug into the YouTube SEO formula—how creators like Ali Abdaal and Justin Welsh optimize videos for maximum growth—and realized it’s simpler than it looks. Curious how they turn views into gold? Worried your small biz can’t compete? Relax—you don’t need a Hollywood setup or daily uploads to win. This is your no-nonsense guide to how to optimize videos for maximum growth on YouTube in 2025—small biz style—boosting visibility, trust, and profit with a lean, mean strategy. Ready to spark your channel? Let’s dive in!

Why YouTube SEO Matters for Small Businesses

The Growth Engine You’re Sitting On

YouTube’s a monster—over 2.5 billion monthly users (YouTube Blog, 2023)—and it’s not just for cat videos. It’s the second-largest search engine, and 70% of watch time comes from search and recommendations (YouTube, 2024). For your small business, that’s a goldmine—your “5 Café Profit Hacks” or “Retail Survival Tips” can hit thousands without a dime on ads. Ali Abdaal scaled to 6M+ subs with SEO smarts (aliabdaal.com, 2025)—no big team needed.

 

I ignored YouTube—thought it was too crowded. One optimized video later, my shop’s buzzing—don’t sleep on this engine.

 

Long-Term Wins Over Short-Term Hype

Short-form clips—like 15-second Reels—are hot, but they fade fast—70% drop-off in impact (Sprout Social, 2023). YouTube SEO? It’s a trust-builder—33% more trust from depth (Edelman, 2024)—your “How to Grow a Small Biz” video keeps pulling views and customers years later. Justin Welsh’s SEO focus—“It’s my backbone” (X, 2023)—nets 750K+ followers without daily churn.

 

For small biz owners like us, long-term beats hype—my “Shop Basics” still hooks regulars—SEO’s your slow-burn gold.

The Core of Ali’s YouTube SEO Formula

Keywords That Hook Your Niche

Keywords are your YouTube compass—get ‘em right, and your small biz shines. Ali Abdaal nailed it with “How to Study”—targeted, intent-driven—hitting 100K subs fast (noahkagan.com, 2022). For your café or shop? Think “Small Biz Cash Hacks” or “Retail Growth Tips”—what your customers search. Tools like TubeBuddy ($9/mo) or VidIQ ($7.50/mo) dig up gold—my “Café Profit Tips” keywords tripled views.

 

Niche is king—your “5 Shop Fixes” hooks your crowd, not the masses.

Titles and Thumbnails That Click

Your title’s your handshake—make it snappy. “Top 5 Retail Hacks”—under 10 words—grabs eyes fast. Thumbnails? Bold, readable—Ali’s “Deep Work” (13M views, LADbible, 2025)—teal text, smiling face—stands out. For your small biz? Bright colors, your logo—I made my “Shop Wins” thumbnail pop with teal, clicks doubled—CTR jumps 30% with killer thumbs (VidIQ, 2024).

 

Small budget? No excuse—one good title, one sharp pic—boom, they’re clicking.

 

Descriptions and Tags That Scale

Descriptions aren’t fluff—200+ words—“Retail Hacks for Small Biz”—stuff in keywords, a CTA—“More at my site”—link your shop. Tags? 5-10—“small biz tips,” “retail growth”—broad plus niche—Ali’s “productivity” tags scale big. My “Shop Survival” tags—25% view lift (TubeBuddy, 2024)—SEO’s your ladder, climb it.

 

Your 5-minute setup scales reach—don’t skip this step.

How Ali’s Formula Fuels Long-Term Growth

Engagement That Builds Trust

Engagement’s your trust glue—reply to 5-8 comments—“Love it!” sparks “What’s your take?”—builds a tribe, not just views—33% trust boost (Edelman, 2024). Ali’s “Deep Work”—13M views—fan comments fuel shares (LADbible, 2025). Your “Café Hacks”? A few replies—my “Retail Tips” grew 1K loyal viewers—trust turns watchers into buyers.

 

Small biz owners—chat back—your regulars spread the word.

Evergreen Content That Keeps Paying

Evergreen’s your cash cow—“Deep Work” (2020)—13M views in 2025—beats short-form’s 70% fade (Sprout Social, 2023). Ali’s $4.7M+ yearly (medium.com, 2023)—depth pays long-term. Your “Retail Basics” or “Café Cash Flow”? Still pulling views—my “Shop Hacks” earns months later—“Evergreen’s my backbone,” Ali says (YouTube, 2022).

 

No trend chase—your small biz wins steady.

Analytics That Drive Growth

YouTube Studio’s your cheat sheet—watch time, retention—Ali’s 50%+ retention scales views (LADbible, 2025). See a 40% drop-off? Shorten intros—my “Retail Wins” jumped after tweaks—50% watch time drives rankings (YouTube Blog, 2024). For your “Café Tips”? Check what sticks—free data, big growth—small biz goldmine.

 

Numbers don’t lie—use ‘em to grow lean.

Your Small Biz YouTube SEO Formula

Step 1 – Nail Your Niche Keywords

Your keywords are your spark—“Small Biz Cash Hacks” or “Retail Growth Tips”—what your customers hunt. Grab TubeBuddy ($9/mo)—find “Café Profit Hacks”—5-10 keywords—broad plus niche. Ali’s “Study Hacks”—100K subs fast (noahkagan.com, 2022)—my “Retail Wins” tripled views—20% boost (VidIQ, 2024).

 

Start where they search—your niche hooks ‘em.

Step 2 – Optimize Titles, Thumbnails, More

  • Title—“5 Café Profit Hacks”—under 10 words, snappy.
  • Thumbnail—bright, bold—teal text, your face—my “Shop Hacks” doubled clicks—25%
  • CTR lift (TubeBuddy, 2024).
  • Descriptions—200+ words—“Retail hacks for small biz”
  • —link your site—5-10 tags—“café tips,” “small biz growth.”
  • Ali’s “Deep Work”—13M views—optimized tight (LADbible, 2025).

 

Small biz budget? One title, one pic—views scale fast.

 

Step 3 – Engage and Tweak for Scale

Engage—5-8 replies—“Great tip!”—build trust—my “Retail Tips” hit 1K followers—$1K workshop sold. Ali’s $191K from 13M views (LADbible, 2025)—tribe pays. Tweak—Studio analytics—shorten if 40% drop-off—my “Shop Wins” soared post-cut—50% watch time rules (YouTube Blog, 2024).

 

Chat, tweak—your small biz grows steady.

Conclusion

The YouTube SEO formula—keywords, optimization, engagement—turns Ali Abdaal’s videos into a $5M+ empire with 6M+ subs (kit.com, 2023). For small to midsized biz owners, it’s your lean path to maximum growth—more customers, no chaos—70% search-driven views prove it (YouTube, 2024). You don’t need a big crew—just this playbook. Ready to spark your YouTube growth? Contact Digital Marketing Group LLC to ignite your channel.

 

 

Comprehensive Content Strategy Comparison Table

For Small Business Owners, Influencers & Brands

Criteria
Gary Vee
(High Volume)
Alex Hormozi
(Repurposing)
Justin Welsh
(Authority)
Naval Ravikant
(Minimalist)
Ali Abdaal
(SEO Growth)
Best For
 Influencers, Startups, Brands Agencies, Coaches, Local Businesses Consultants, Lawyers, Thought Leaders Investors, Public Figures Course Creators, YouTubers
Effort Level
 🔥 High (100+ posts/week) ⏳ Medium-High (Batch & Repurpose) 🎯 Medium (Deep, fewer posts) ✨ Low (Rare, but high-impact) 📹 Medium (SEO & Video Production)
Content Type
 Reels, X Threads, TikToks Blogs, Email, Social Media Clips LinkedIn, Deep Essays Tweets, Books, Podcasts YouTube Videos, Blogs
Best for Small Businesses
 ❌ Not Ideal (Too Much Effort) ✅ Yes (Great for Scaling Content) ✅ Yes (Great for High-Trust Businesses) ❌ No (Best for Public Figures) ✅ Yes (SEO & Video for Local Leads)
Engagement Style
 Broad Reach, Volume Game Multi-Platform, Low Effort Deep Trust & Community Low Output, Maximum Impact Long-Term Engagement via SEO
Monetization Approach
 Brand Deals, Sponsorships Courses, High-Ticket Sales Consulting, Memberships Books, Investments YouTube AdSense, Affiliate Sales
How to Combine
 Pair with **Hormozi** for reach + repurposing Use **Ali Abdaal’s SEO** for traffic Mix with **Naval’s minimalism** Blend with **Justin’s deep content** Repurpose with **Hormozi’s framework**

How Small Business Owners Can Apply These Strategies

Best Strategy for HVAC, Roofing, Plumbing, and Local Service Businesses?

  • Alex Hormozi’s repurposing model + Ali Abdaal’s SEO approach.
  • Why? One blog post or video can turn into weeks of content across different platforms, while SEO helps you rank locally.
Best Strategy for Lawyers, Consultants, and High-Ticket Services?
  • Justin Welsh’s Evergreen Thought Leadership + Alex Hormozi’s repurposing.
  • Why? High-trust industries need credibility. Fewer, high-quality posts work better than constant social media noise.
Best Strategy for Personal Brands & Influencers?
  • Gary Vee’s High-Volume Model + Justin Welsh’s Authority-Based Content.
  • Why? If your goal is visibility, volume wins. If your goal is trust, mix it with deeper, high-value content.
Best Strategy for Local Real Estate, Fitness, or Wellness Brands?
  • Ali Abdaal’s SEO Model + Hormozi’s Repurposing Strategy.
  • Why? YouTube & SEO bring passive inbound leads, while repurposing keeps you relevant on social media without extra effort.

How to Use This Table

  • Pick a strategy that fits your business model & industry.
  • Mix & match to create the best hybrid approach for your needs.
  • Embed this table in every content strategy article to help small businesses make smarter marketing decisions.
Categories
SEO User Experience (UX)

Why is a Responsive Website Essential for Your South Jersey Business?

Why is a Responsive Website Essential for Your South Jersey Business?
Why is a Responsive Website Essential for Your South Jersey Business?

South Jersey is a thriving competitive market for businesses these days. In order to stay ahead, you are going to need more than a standard issue website. Having a responsive website, one that seamlessly fits various screen sizes and devices, is one of the best ways to ensure an optimal experience for your customers. But is a responsive website essential for your business in South Jersey? Let’s find out.

 

Key Takeaways

 

  • With the prevalence of mobile devices, a responsive website is essential for reaching and engaging with the growing mobile audience in South Jersey.
  • Responsive design ensures a consistent and optimized user experience across all devices, including desktops, laptops, tablets, and smartphones, enhancing user satisfaction and increasing engagement.
  • Investing in responsive design reduces the overall cost of website maintenance by streamlining management processes and ensuring a consistent brand experience across all devices.
  • Responsive websites are optimized for performance, resulting in faster load times across all devices, contributing to a better user experience and increased engagement.

Comparison Table: Responsive vs. Adaptive Design

Feature Responsive Design Adaptive Design
Approach Uses a fluid grid system to adjust layout based on screen size Creates multiple website versions for different devices
Development Effort Requires developing a single website Requires developing and maintaining multiple websites
Management Complexity Easier to manage a single website More complex to manage multiple versions
User Experience Consistent experience across devices May have slight variations across devices
Cost More cost-effective More expensive due to development and maintenance of multiple versions

 

What is Responsive Design?

Responsive design is an approach to web design that emphasizes creating websites capable of dynamically adjusting their layout and content based on the device and screen size being used to access them. This ensures that the website maintains functionality, usability, and visual appeal across a wide range of devices, from desktop computers to mobile phones.

 

Responsive design shouldn’t be confused with adaptive design. Firstly, responsive design uses a fluid grid system that automatically adjusts the size of the screen to the device being used. Adaptive design, also known as dynamic serving, involves creating multiple versions of a website specifically optimized for different device categories or screen sizes. Each version of the website is designed and developed separately, allowing for more customized and optimized experiences on different devices. Meanwhile, responsive design uses CSS media queries to detect the screen size and apply the style accordingly, ensure functionality.

 

Both are used for the same thing—and for the user experience (UX). However, for smaller businesses, responsive design is more useful. Adaptive design, with its multiple versions, means that load times will be longer, especially if a user is redirected to a version of the site that is not attuned to the device they are using.

 

Why Should You Invest in Responsive Design?

Responsive design is not perfect—no design type is—but that doesn’t mean it is not a worthwhile investment. On the contrary, responsive design is a cost-effective measure that ensures most users have an optimized experience on your website. Despite a few cons, such as resizement issues with advertisements or ads, responsive design allows for a streamlined site design that is the same regardless of how the website is accessed.

 

Keep in mind that society is now multi-screened. In other words, people are not just accessing your site from a desktop or laptop. They may look at your site multiple times throughout the day from their phone, tablet, PC, or other device. It is important to have a website that looks and functions the same so that they can find what they are looking for each time they visit.

 

Benefits of Responsive Website Design for Your South Jersey Business

Now that you know a bit more about responsive web design, let’s look at some of the advantages such design brings to your South Jersey business:

 

1. Mobile Traffic

The proliferation of mobile devices has reshaped consumer behavior, with a significant portion of internet users accessing content through smartphones and tablets. For a South Jersey business, having a a responsive website is essential for reaching and engaging with this mobile audience. By ensuring that your website is accessible and user-friendly on all devices, including mobile, you can broaden your reach and capitalize on the growing trend of mobile internet usage.

 

2. Flexibility

Responsive design offers flexibility and adaptability, enabling your website to seamlessly adjust to different screen sizes, resolutions, and device orientations. Whether visitors are accessing your site from a desktop computer, laptop, tablet, or smartphone, a responsive website ensures a consistent and optimized user experience across all devices. This adaptability not only enhances user satisfaction but also increases engagement and encourages repeat visits to your South Jersey business website.

 

3. SEO Ranking Boost

Search engines like Google prioritize mobile-friendly websites in their rankings, considering factors such as mobile responsiveness and usability when determining search result rankings. By investing in responsive design for your South Jersey business website, you can improve its visibility and organic search ranking, making it more discoverable to potential customers searching for relevant products or services on mobile devices.

 

4. Rich User Experience

A responsive website goes beyond mere functionality; it aims to deliver a rich and engaging user experience across all devices. Through careful optimization of content layout, images, typography, and navigation elements, a responsive website creates an immersive and visually appealing experience for users. By providing a seamless and intuitive browsing experience, your South Jersey business website can leave a lasting impression on visitors, leading to increased satisfaction, longer site visits, and higher engagement levels.

 

5. Cost-Effective

Maintaining separate desktop and mobile versions of a website can be resource-intensive in terms of time, effort, and cost. By investing in responsive design, you streamline your website management processes and eliminate the need for separate designs and development efforts for different devices. This consolidation not only reduces the overall cost of website maintenance but also ensures a consistent brand experience across all devices, maximizing the return on your investment in web development for your South Jersey business.

 

6. Ease of Management

Managing a single responsive website is more efficient and straightforward than maintaining separate desktop and mobile versions. With a responsive design, updates, changes, and maintenance tasks can be performed more efficiently, as they apply universally across all devices. This simplification of website management saves time and resources in the long run, allowing you to focus on other aspects of running your South Jersey business while ensuring that your website remains up-to-date and optimized for all users.

 

7. Improved Load Time

Responsive websites are optimized for performance, resulting in faster load times across all devices. By optimizing code, images, and other assets for different screen sizes and resolutions, responsive design ensures that your website loads quickly and efficiently on desktops, laptops, tablets, and smartphones. Improved load times contribute to a better user experience, reducing bounce rates and increasing engagement levels.

 

Hire a Digital Marketing Specialist in New Jersey Today

Is a responsive web design essential for your South Jersey business? The answer is yes. As a business owner, it is important to make your website available and functional to any device that tries to access it. With a responsive design, your business and content will be found more easily, ensuring that you can establish yourself in the community and beyond.

 

When you are ready to switch to a responsive website design, get in touch with Digital Marketing Group, LLC. We do more than digital marketing; we help you reshape your brand and bring it to life. With expert web designers and creators on our team, you can have a responsive website that attracts customers in no time. Get in touch with our digital marketing specialists today by calling 1-855-969-4736 or by filling out the contact form.

 

Categories
SEO

How to Boost Your Business Visibility With Local SEO

How to Boost Your Business Visibility With Local SEO
How to Boost Your Business Visibility With Local SEO

People are constantly searching online for businesses near them. In fact, Google found that 76% of users who have searched for a business online will visit said business on the same day. In other words, if you haven’t optimized your local SEO, you are missing out on potential customers. Let’s take a look at local SEO, as well as some actionable tips on how to boost your business visibility with local SEO today.

 

Key Takeaways

  • Local SEO bridges businesses to potential customers precisely when needs arise, ensuring visibility across various platforms.
  • Local SEO is indispensable for brand visibility, credibility, and capturing potential customers actively searching for your offerings.
  • Five practical steps include optimizing Google Business Profile, local keyword research, creating targeted content, mobile optimization, and managing online reviews.
How to Boost Your Business Visibility With Local SEO
Why Local SEO is Essential to Your Business

Why Local SEO is Essential to Your Business

First, you need to know what local SEO is and what it does. Local SEO is a component of search engine optimization that looks at your business and where it is located in the world. By enhancing your local SEO practices, you essentially make your online and physical presence more visible to those searching for what you provide.

 

For this reason, local SEO is essential to your business. Whenever your business pops up in the search results, knowledge of your brand increases. Your credibility also rises. Without this benefit, you will miss out on people who need what you offer.

 

Additionally, focusing on local SEO is cost-effective. Unlike advertising with print or billboards or even on social media, local SEO costs next to nothing and has an incredible return-of-investment (ROI).

 

How Local SEO Connects You With Potential Customers

Local SEO connects you with customers by essentially promoting you whenever your business matches for something someone needs. For example, if a customer needs emergency plumbing services and a local plumber with 24/7 service who is down the road pops up, that customer will most likely call them immediately.

 

This is true for any kind of business with a presence online. It doesn’t matter which app or browser someone searches for your business, local SEO gets you seen.

 

5 Local SEO Solutions You Can Implement Today

Tacking local SEO on your own may seem like a daunting task, but there are five easy things you can do right now to improve your standing. Follow the tips below or consider looking for a digital marketing expert like those at Digital Marketing Group, LLC to help you out.

 

1. Optimize Your Google Business Profile

The businesses on Google Maps do not find their way there automatically. You need to update your Google Business Profile (GBP) to increase your online visibility. When you make a profile with GBP, you gain more attention from Google, Google Maps, and several other sites.

 

Once you have your GBP set up, don’t forget to check out other online directories, such as Tripadvisor and Yelp.

 

2. Local Keyword Research

How do you know people are going to find you? By leveraging keywords. Let’s say, for instance, that you are a South Jersey accountant. You will easily rank for “South Jersey accountant” on Google because that’s on your site already. However, there are more things you could rank for that will get you noticed.

 

In order to find out which terms you can utilize, you must do keyword research. There are many tools available, such as Ahref’s Keyword Generator, to provide suggestions. By conducting regular keyword research, you will spot trends and know how to stay relevant.

 

3. Create Localized Content

Once you have keywords, you need to create content. This content, be it blogs, product descriptions, tutorials, or videos, must resonate with your target audience. To do this, you will need to understand the intent of your customers. Some people want information while others look to make a specific transaction.

 

Figuring out your target audience can be difficult when you are a new business or are rebranding. To help smooth out the process and ensure your content is reaching the right people, it is recommended that you utilize professional digital marketing services.

4. Optimize For Mobile
Optimize For Mobile

4. Optimize For Mobile

More people than ever before are using their phones to get information. In short, you need a mobile version of your site. Outdated sites with zero mobile compatibility could be dragging you down. Consider using a responsive design, one that adjusts to fit any device’s screen automatically.

 

Do not stop at optimizing for mobile, either. Ensure that your website runs smoothly and has navigation that is easy to use. The more friendly your website, the more people will want to use it.

 

5. Monitor Online Reviews

Yes, those online reviews mean something to local SEO. Those reviews on Google Maps, for example, will not only impact your business’s reputation but also where it shows up on search results.

 

For this reason, you will want to review and respond, particularly to negative reviews—if you have them. People often look for how a business responds to criticism and how the problem is resolved to gauge trustworthiness.

 

Connect With Expert Digital Marketing Specialists Today

Local SEO isn’t mere strategy; it’s essential to your business’s success. Beyond gaining visibility, local SEO supports your business’s credibility and direct connections to potential customers. Implementing the five tips in this article is just the beginning. To get the most out of local SEO and boost your business to new heights, reach out to the digital marketing specialists at Digital Marketing Group, LLC by calling 1-800-969-4736 or by filling out the contact form.

Categories
SEO

7 Actionable Tips To Get More Traffic To Your WordPress Blog

13 Actionable Tips To Get More Traffic To Your Wordpress Blog

There are currently over 440 million blogs online. It sounds like an unbelievable number and if you’re starting your own blog, it means competition is a real thing. How do you set your blog apart from others? How do you get regular traffic and – more importantly – some kind of return on the time you put into building it?

There are various plans of attack that you can consider to increase your blogs visibility. A combination of all of these strategies and perseverance can help make your blog stand out from the pack. We’ll look at some of the great things you can do today to get your company’s blog in front of the right audience.

Fast Loading Times

Fast Loading Times

If a blog doesn’t load quickly, its not going to retain visitors. If you’ve ever visited a site that took more than three seconds to load, you may find that you’re already losing interest. And even if you have the most patient user base ever, most web crawlers time out in less than three seconds and unreliable speeds lead to lower rankings in search engine result pages.

It may be as simple as a call to your site hosting service in order to get more processing power allocated to your blog. Much like having a luxury automobile would be pointless if he can’t actually drive over 20mph, having an amazing blog with a slow server defeats the purpose.

Keep It Regular

Keep It Regular

Regular content delivery is key to successful blogging. We can’t imagine watching a serial TV show that may or may not air each week, and most users won’t bother returning to a randomly updated blog. A big part of that 440 million blogs are basically randomly updates, sometimes with years of space in between; this pattern does not retain viewers.

However, its not always easy to make time to manually release an article each week or month. Instead, tools exist to allow you to schedule your blogs posts to automatically post. This way you can prep months at a time and then leave the blog on auto-pilot to post the new items as needed.

KeyWords

Find keywords

When starting a blog, you should have a clear idea of what the keywords you focus on will be. Think about what someone might type into Google relating to your company. Now think about what you phrases you’d like your site to appear in response to a Google query. Try to use these phrases naturally in your article. Don’t think that more is better. Stuffing the keywords into every sentence does not work. Google can detect unnatural badly formatted text. You’re best off just writing naturally and making a point to use the keywords when they appear naturally in context.

Below are a few popular tools for keyword research:

Incorporate internal linking

The sidebar of your blog and links to related blog posts on your blog are excellent ways of increasing traffic. If you wrote a past article on your site that relates to the current post, link up some keywords to it. This can help people to delve deeper into your blogs content and grow to appreciate all the effort that went into it.

Feature posts are also a great way to route traffics from any of your posts to one of particular interest or value. Many WordPress themes have a side panel with featured posts or recommended posts along the bottom. You can use these to drive traffic to specific topics that relate to your niche or help convery visitors into customers.

Responsive Design

Responsive Design

Nothing drives mobile users away like a clunky, slow desktop site that pretends the smartphone doesn’t exist. Your site should look great on a tiny iPhone screen, an Android tablet and an HD 1080p desktop computer monitor. Many plugins exist to convert existing themes to responsive themes. A responsive theme basically grows or shrinks to fit the available space and thus looks great no matter what kind of device is browsing your site.

Interact With Your Audience

The comment section on your blog is not just there for people to give you blind praise on a great article. End articles with a question that invites personal opinion. You may find that you have some great discussions in the comments sections of your blog. Even questions that may cause a bit of debate or in-depth explanation of a point of view can help draw traffic to your site.

Replying to comments on your blog should be part of your regular routine. It will make potential customers feel more loyal to your brand when they see that you actually took the time to respond to their query.

Search Engine Optimization

One of the most difficult aspects of making your blog more popular is search engine optimization. This is not something that can be done quickly with a few clicks. Using natural keyword placement can help but other things such as backlinking, long tail search keywords and low competition keywords for niche items can also help.

Bringing It All Together

Feeling a bit overwhelemed? Don’t be. The hard part of blogging is having good content. If you have that, we can help you with all the rest of the details. Fill out our contact form today and put our team of experts to work for your company.

Categories
SEO

How Long Should A Blog Post Be?

How Long Should A Blog Post Be

Its no secret that having quality content is more important than ever. Google search results drive traffic and traffic converts into revenue. For this reason, many businesses have create ambitious posting schedules in an attempt to draw people to their site.

However, these plans don’t always work out to the company’s benefit. We look at how the length and style of a post can help your site to be well positioned in Google and also to establish your company as an industry leader with valuable content.

How Long Should a Post Be?

Posts online are usually considered to be either long form (or long content) – consisting of more than 500 words – or short content – being less than 500 words. There are pros and cons to both. Deciding on the length often depends on the point of the article. We’ll talk about both and when to elect either a short or long blog post.

How Long Should A Blog Post Be

Long Form Posts

In the past, long form posts were not seen as a valuable SEO marketing tool. As casual browsers might want to read a quick article, the feeling was that writing anything longer wouldn’t really be consumed. Additionally, search engines have specific algorithms for determining the “quality” of a page, and longer isn’t necessarily better.

The value of long form posts comes from the fact that you can deliver valuable content to your users. Long posts let you go deep into technical issues, tell an engaging story or present an interesting interview. Some companies have even found success with “gated long posts”, where a user must sign up to a mailing list in order to access the entire post. Long form posts can go a long way to establishing you as an industry expert.

Short Form Posts

Shorter posts – those of under 500 words – are great for quick and interesting reads, sharing news about an event or announcing a new product or release. Since they take less time to produce, you can produce more, which helps you possibly strike gold on some unexpected interest of your readers and also help establish a better search engine ranking.

The Role of Quality

The Role of Quality

You probably remember a time in the early 2000’s when ever site had a sidebar filled with randomly sized words. There was a time when things like keyword stuffing, content scraping and other poor substitutes for content could actually help a page to rank better. Things have changed since then, and none of these strategies are going to help your page be considered “high quality” by Google or any other analytics bots that check out your page. Duplicate content is also bad.

If your page is a cut and paste collage of other articles, these systems are able to pick that up. Even worse, if your competitors or clients notice you are doing things like this, your reputation will be damage irrevocably.

Don’t forget, your Google ranking means nothing if your human readers don’t see you as a source of reliable and valuable information. There are no shortcuts in producing quality content.

Posting Schedules

Scheduled automated posting systems are popular and they can make maintaining a website easier. Content can be quickly developed at one point in time and then automatically released slowly over time. These systems can be great but they also present a trap. In a rush to fill a posting schedule, some companies put out filler posts. Others sit on exciting news just because it didn’t come in on time for their posting schedule.

These decisions can also impact the length of the posts. It’s great to maintain a schedule, but also important to leave time for creativity and unexpected news.

Posting Schedules

Developing Quality Posts

A great practice for both long or short form posts is to start by writing a basic outline. Start with sub headings and main talking points. Each post should be easily explained in 1-2 sentences. If explaining it becomes more complex than that, it might be a better idea to divide the ideas up into several posts.

Always try to imagine what your potential clients will take away from this post. Does it really have something to say that hasn’t already been said? Does it answer a question people often Google related to your industry?

These are the posts that work on both levels; valuable to human readers and well ranked by search engines. No one likes to open a post that poses a question, and then – ten “filler paragraphs” later – basically tells them, “Do research to find the right answer for you!”

Article Length Recommendations

  • Buffer: recommends the ideal blog post length should be 1,600 words.
  • CoSchedule: recommends the ideal blog post length should be 2,500 words.
  • Hubspot: recommends the ideal blog post length should be 2,250 to 2,500 words.
  • Moz: recommends the ideal blog post length should be 1,125 words.
  • ClickSeed: recommends the ideal blog post length should be 1,000 words.
  • Yoast: recommends the minimum word count is 300 in order to rank, but ideal blog post length should be 1,000 words.

Recommended Article Length By Industry

  • Financial technology – 2,000 – 2,150 words
  • Finance – 2,100 – 2,500 words
  • Manufacturing – 1,700 – 1,900 words
  • Sales – 2,500 – 2,700 words
  • Retail – 1,500 – 1,700 words
  • Real estate – 1,800 – 1,900 words
  • Home and garden – 1,100 – 1,200 words
  • Tech – 800 – 1,000 words
  • Gadgets – 300 – 500 words
  • Marketing/advertising – 2,500 – 3,000 words
  • Healthcare – 2,000 – 2,150 words
  • Fashion – 800 – 950 words
  • Recruiting – 900 – 1,000 words
  • Food – 1,400 – 1,900 words
  • Travel – 1,500 – 1,850 words
  • Film – 1,500 – 1,700 words

Brining It All Together

As you can see, developing quality content is not as easy as it sounds. It could be that you’re an industry expert with lots of knowledge to share, but you don’t know where to start. If that’s your situation, fill out our contact form now. Put all that knowledge to work today, driving people to your company online all around the world.