If you’re running a local business in South Jersey, whether it’s a med spa in Cherry Hill, a HVAC company in Marlton, or a law office in Voorhees, you’ve probably heard the same advice. “Just run some ads.” Do you see the problem? In a world of offer vs ads marketing, you need to realize that ads don’t work if the offer is weak.
Alex Hormozi, author of $100M Offers, put it bluntly: “Don’t write better ads. Make better offers.” This strategy has been proven in high-growth marketing. That also means it works incredibly well for local businesses. At ThinkDMG, we know a thing or two about offer vs ads marketing, which is why we developed an offer-first model. Our clients have seen stronger returns, higher conversion rates, and lower cost-per-clicks.
And we’re going to tell you exactly how our strategy works right now.
🔥 Key Takeaways
- Ads are only effective when paired with a strong, value-driven offer.
- Alex Hormozi’s strategy focuses on reducing buyer hesitation with clear, compelling value.
- South Jersey audiences respond well to local, urgent, and risk-reducing offers.
- Offers should be specific, easy to understand, and quick to redeem.
- ThinkDMG helps local businesses build, test, and promote high-converting offers before launching ad campaigns.
Why Local Businesses Struggle With Ads
Before we talk strategy, let’s get real. Local business owners are often told to throw money into Google Ads or Facebook campaigns without knowing what to do. Then the following happens:
- You pay for clicks that don’t convert
- Your call-to-action is vague—”call today” or “learn more” don’t cut it anymore
- The audience scrolls right past because your content lacks a hook
- Your cost per lead is sky-high
- Nonexistent results from your campaign
Ads are noise to a lot of people—unless the offer is compelling!
What Hormozi Gets Right About Offer vs Ads Marketing
Hormozi’s core message is simple: A strong offer reduces risks, raises urgency, and makes the decision to opt-in a no-brainer.
Here’s the Hormozi formula:
Value = (Dream Outcome x Perceived Likelihood of Success) / (Time Delay x Effort & Sacrifice)
Apply this thinking to your business. Say you have a med spa offering “skincare packages.” That alone won’t win you much attention. But what if you offer “3 Laser Facials for $99” with the ability to only book “this week only”? The value is undeniable, and people know it. Therefore, they’ll move to not miss out.
The stronger the perceived FOMO, the more people will click.
Why This Strategy Works for South Jersey Businesses
When you market, you think about the competition. However, the other businesses aren’t the only hindrance. You need to consider indifference. People are bombarded with ads day in and out. Your ads will not be met happily—unless they immediately stand out.
South Jersey audiences also know value. They want to support local businesses, but they also want to feel like they’re getting a good deal in return.
ThinkDMG keeps this in mind. That’s why we started using Hormozi-style offer vs ads marketing and seen results like:
- A 50% increase in conversion rate for a contractor after offering “Free Quote + 10% Off Projects Booked This Month”
- A software developer that doubled trial signups with a limited time offer of 50% off
- A med spa who grew their Google reviews with a “Free Facial with Every Laser Service” promotion
When the offer is clear, urgent, and risk-free—people respond.
How to Craft an Offer That Converts
You don’t need a miracle to craft a winning offer. You don’t even need excellent copywriting. All you need is an ad that comes with an undeniably good deal.
Here’s how to do just that:
- Clarity: What are you offering? Be specific.
- Urgency: Why should the reader act now? Increase urgency with limited spots, time, or a bonus.
- Value: How does this offer make their life better?
- Ease: Is it simple to redeem? Remember, friction will kill conversions.
Let’s give you an example:
Don’t just write “book a free consultation.” Try: “Book your free consultation—only 5 spots left this month!”
At ThinkDMG, we’ll test dozens of variations before launching ads. That’s because the offer comes first. The ad? Second.
ThinkDMG’s Offer-First Framework for Local Growth
Told you we were going to show you exactly how we work. This is Hormozi’s model for local business success, balancing offer vs ads marketing:
- Offer Audit: We review your current ads, CTAs, and lead magnets
- Value Stacking: We’ll increase your perceived value with bonuses or scarcity
- Conversion Funnels: We build landing pages that match the offer’s promise
- Smart Ad Targeting: Only then do we launch campaigns through Google and other channels
- Lead Nurturing: We help you capture and follow up so those leads actually book or buy
💬 Frequently Asked Questions
What does “Offer > Ads” really mean?
It means your ad won’t work unless the offer behind it is compelling. The value you present is what makes someone click or call—not just the ad design or platform.
How do I know if my offer is strong enough?
If your ad clicks don’t lead to calls or bookings, your offer likely lacks clarity, urgency, or value. ThinkDMG can evaluate and improve your existing promotions.
Can ThinkDMG help create offers for my specific industry?
Yes. Whether you’re in home services, health, wellness, or retail, we tailor offers based on your target customer and sales funnel.
Do I need to run ads to use this strategy?
Not necessarily. A great offer can also work through email, social media, and your website. Ads just help you scale it faster.
How do I get started with ThinkDMG?
Book a free strategy call. We’ll look at your current offer, test ideas, and map out a game plan that works in the South Jersey market.
When It Comes to Offer vs Ads Marketing, Make a Stronger Offer First with ThinkDMG
If you’ve tried digital ads and they flopped, the issue likely wasn’t your platform. It was your offer. Hormozi’s offer vs ads marketing model works because it taps into human behavior. People take action when the value is obvious and the decision is easy. Local businesses who understand this strategy see better ROI, more leads, and faster results.
Let ThinkDMG help your business gain momentum.
Need an Offer That Converts?
Stop wasting money on ads that don’t work. Let’s build an offer that actually drives calls and bookings in South Jersey.
