Build Once, Scale Forever: Using Hormozi’s “Leverage Stack” for Business Growth With Fewer Resources

What if you didn’t need more time, money, or staff to build and scale your business? Alex Hormozi, entrepreneur and author of $100M Offers, has a powerful idea known as the “leverage stack.” At it’s core, a leverage stack of business growth is about building once, scaling infinitely, and growing without constant worry. For business owners trying to grow without burning out, a leverage stack is an important strategy. At ThinkDMG, we implement these principles with smart digital marketing, automation, and systems that work.

What is Alex Hormozi’s Leverage Stack?

Alex Hormozi is well known for building multi-million-dollar businesses and for having a practical approach. His leverage stack framework identifies for types of leverage business owners can utilize for infinite growth:

1. Labor: Hiring people to perform tasks. This includes employees, contractors, or agencies. Labor leverage scales linearly, meaning you pay more to get done more.
2. Capital: Using money to earn more money. This could be investments, ad spend, or buying tools and resources to speed up processes. Like labor, it typically requires continual input to see returns.
3. Code: Automation, AI, and CRMs work around the clock. The right code allows you to do more with less effort and no additional headcount.
4. Media: High-quality content works for you forever. Blogs, videos, lead magnets, social posts, and emails are a compounding asset that generate traffic and trust over time.

However, most businesses only tap into labor and capital, limiting themselves at a higher expense. You’re paying by the hour, project, and dollar. While this is fine for larger businesses, it’s slow and draining when you’re trying to scale.

Include code and media in your leverage stack. These are two forms of permissionless leverage, meaning they don’t require ongoing approvals or hiring. Once implemented, code and media work for you without any extra effort.

So, how does the Hormozi leverage stack work for you? Let’s find out.

How to Use Labor and Capital

When you combine labor and capital, you get linear growth. Because you have to work more hours, hire more staff, or throw money at problems, you end up flatlining your potential. Sure, labor and capital work for a little while, but it’s not scalable unless you have deep pockets and unlimited time.

(Guess what? No one has unlimited time!)

That means that you need to balance labor and capital with code and media.

Using Code in the Leverage Stack for Business Growth

Software doesn’t take vacations. It doesn’t get tired. And it doesn’t ask for raises. You can use code-based leverage to:

• Automate appointment bookings and follow-ups
• Set up email or SMS drip campaigns
• Run smart CRMs that sort and assign leads
• Use AI tools to create or refine content
• Integrate form fills directly with Google Sheets or your CMS

One-time setup = ongoing ROI. This is why we implement tools like Zapier, Calendly, and automated email flows for clients across NJ and beyond.

The Most Underrated Tool: Media

Media is where most businesses miss out. Every time you post, email, or publish, you’re creating cmedia that lasts.

Media includes:

• Local SEO blog posts
• FAQ-rich service pages
• Branded YouTube videos
• Instagram reels or carousels
• Downloadable guides or lead magnets
• Reviews and testimonials

Media works around the clock without any breaks. You don’t have to make cold calls or spend $100 a day on ads, not when you have media that ranks. Focus on building content that builds trust and helps potential customers convert.

Why Do Some Businesses Struggle to Scale?

Most businesses get stuck in a cycle of doing everything manually. You and employees are replying to ever message and review, chasing every lead, and writing your own blogs (or not writing at all). This creates a bottleneck for progress, as well as burnout.

Build Once, Scale Forever Examples

Here are some examples of how using leverage stacks for business growth work:

• A med spa in Cherry Hill was struggling to gain more customers. We created a local SEO blog library with an automated SMS follow-up. It double consultations without adding a single staff member.
• An HVAC company in Pennsauken wanted more leads. We created service pages for every town in the area, added schema markup, and used retargeting ads. They received 3x more leads.
• A roofer in Deptford Township wanted to rank higher and get seen on Google Maps. By automating review collection and email reminders, they now rank in the map pack and close more calls.

Make ThinkDMG Your Leverage Stack Partner

Do you want to scale your business without burning out or hiring a huge team? It’s time to start building a leverage stack. That way, your business can grow, even when you’re not working. ThinkDMG can help you set up viable leverage stack that works for your business around the clock.