Introduction
Imagine spending just one hour recording a video and transforming it into 30+ pieces of high-impact content. According to the Content Marketing Institute, 72% of marketers say repurposing content leads to better engagement and improved ROI. Alex Hormozi’s approach leverages this principle to scale reach efficiently while minimizing additional workload. across multiple platforms. What if you could maximize your reach, build your brand, and scale your business without spending extra time creating content from scratch?
This is exactly what Alex Hormozi’s content repurposing strategy enables you to do. By leveraging the power of long-form content, you can create an entire month’s worth of engaging posts, short videos, blogs, and more—without additional effort.
In this guide, we’ll break down Hormozi’s step-by-step method, explaining how you can apply it to save time, reach more people, and grow your audience effectively.
What is the Alex Hormozi Content Strategy?
The Repurposing Model Explained
Alex Hormozi’s content strategy follows a “content splintering” approach:
- Start with a long-form video (podcast, webinar, or deep-dive tutorial).
- Break it down into smaller, digestible clips tailored for different platforms.
- Convert key insights into text, visuals, and other media formats.
- Distribute across multiple channels to maximize reach.
Why This Strategy Works
Maximizes content output with minimal additional effort. Increases visibility by catering to different audience preferences. Improves content longevity, making one video work for months.
Case Study: Gym Launch Success
Gym Launch, a company co-founded by Hormozi, used this repurposing method to scale its reach, generating millions of views and high-quality leads by reformatting business coaching videos into bite-sized clips, blog posts, and social media content. By implementing this strategy, Gym Launch saw a 4x increase in engagement, a 35% rise in lead conversions, and a significant boost in organic reach across YouTube and Instagram. Gym Launch, a company co-founded by Hormozi, used this repurposing method to scale its reach, generating millions of views and high-quality leads by reformatting business coaching videos into bite-sized clips, blog posts, and social media content.
Step-by-Step Guide: The Full Repurposing Strategy (Monthly Plan)
Step 1: Record 4 Long-Form Videos Per Month
- Why? A steady pipeline of evergreen content fuels ongoing repurposing.
- Ideal Length: 30-60 minutes per video.
- Examples: Business growth tips, expert interviews, industry trends.
Step 2: Cut Each Video into 4-5 Mid-Length Clips (5-10 Min)
- Platforms: YouTube, LinkedIn, Facebook.
- Purpose: Standalone educational content.
- Example Clips: ‘How to Scale a Business Without Paid Ads’
Step 3: Extract 10-15 Short Clips (30-90 Seconds Each)
- Platforms: TikTok, Instagram Reels, YouTube Shorts, Facebook Reels.
- Best Practices:
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- Hook-first approach to grab attention.
- Use bold captions for better engagement.
- Example Clips: ‘3 Business Myths Holding You Back’
Step 4: Convert Key Insights into 4 SEO-Optimized Blog Posts
- Why? Expands audience reach via search engines.
- Example Blog Titles: ‘The Ultimate Guide to Content Repurposing’
Step 5: Create 10+ Twitter Threads & LinkedIn Posts
- Why? Summarizes insights into bite-sized, shareable content.
- Example Threads: ‘A 10-Step Content Repurposing System’
Step 6: Design 5+ Visual Infographics & Carousels
- Platforms: Instagram, Pinterest, LinkedIn.
- Example Infographics: ‘The Content Repurposing Funnel’
Step 7: Repurpose Content for Weekly Email Newsletters
- Why? Keeps audience engaged outside of social media.
- Example: ‘This Week’s Top Content Hacks’
Step 8: Engage & Distribute Across Platforms
Best Practices:
- Schedule content using Metricool, Later, or Hootsuite.
- Engage with audience through comments, shares, and DMs.
- Analyze performance and refine content strategy.
Tools & Automation for Scaling Content Repurposing
| Tool | Best For | Pros | Cons |
| Descript | Video editing & transcription | AI-powered, easy-to-use | Premium features require paid plan |
| CapCut | Quick social media edits | Free, mobile-friendly | Lacks advanced features |
| Veed.io | Browser-based video editing | No software installation needed | Watermark on free version |
| ChatGPT | AI-generated text repurposing | Speeds up content creation | Requires manual edits for accuracy |
| Otter.ai | Audio transcription | High accuracy, integrates with Zoom | Struggles with multiple speakers |
| Metricool | Content scheduling & analytics | Supports multiple platforms | Limited free plan features |
| Hootsuite | Social media scheduling | Advanced analytics, automation | Higher cost for premium plans |
| Repurpose.io | Automating content repurposing | Saves time, multi-platform integration | Learning curve for new users |
Common Mistakes to Avoid
Not optimizing short clips per platform.
Example: A fitness brand initially repurposed long-form YouTube content directly onto TikTok without adjusting for the platform’s fast-paced style. Engagement was low until they started adding subtitles, fast cuts, and viral hooks tailored for TikTok’s audience.
Over-relying on automation without personal touch.
Example: A coaching business relied solely on AI-generated captions and auto-scheduling tools but noticed a drop in engagement. Once they started manually interacting in the comments and tweaking automated content to match their brand voice, engagement improved by 40%.
Ignoring engagement metrics and performance data.
Example: A marketing agency kept posting repurposed clips without analyzing performance. After conducting a content audit, they discovered their Instagram Reels outperformed Facebook videos 3:1, leading them to shift their focus to short-form video content for better ROI.
How to Fix These Mistakes
Customize content for each platform.
Monitor performance and iterate based on insights.
Engage with your audience to boost visibility. Not optimizing short clips per platform. Over-relying on automation without personal touch. Ignoring engagement metrics and performance data.
Conclusion: Maximize Content, Minimize Effort
Key Takeaways
- One long-form video → 30+ pieces of content → Increased brand visibility.
- Repurposing saves time, builds authority, and scales marketing.
- Using AI and automation makes the process even more efficient.
What’s your biggest challenge in content repurposing? Let’s discuss in the comments!
Need expert help? Contact Digital Marketing Group LLC for strategy consulting.