Understand my results
Make the stages and denominators in a marketing report explicit. Understand what the numbers support before drawing a conclusion about effectiveness or changing a campaign.
For owners reviewing a spreadsheet, platform export or agency report. Bring a consistent period, currency and conversion definition; keep reported conversions separate from verified inquiries and customers.
A useful order of work
- Use the Marketing Results Calculator to separate platform conversions, verified inquiries, qualified inquiries and customers.
- Use the Marketing Report Translator to explain compatible current and previous figures, without treating a change as its cause.
- Review a paid-search export with Search-Term Review, label the queries for human attention and export that review for discussion.
Choose the question you need to answer
Understand my results
Marketing Results Calculator
Separate media costs, included marketing costs and recorded inquiry-to-customer results on a clearly stated reporting basis.
Bring: Period, media spend and known additional costs. Recorded inquiries, qualified inquiries, acquired customers, attributed revenue and variable costs are optional.
Understand my results
Search-Term Review Tool
Review a local paid-search query export with your own labels and compatible-context totals.
Bring: A CSV search-term export, explicit column mapping, separator and decimal convention. Supply currency, period and conversion definitions where absent.
Understand my results
Marketing Report Translator
Explain what reported campaign numbers support and what they cannot establish about your business.
Bring: Manual figures or a local CSV report row, with period, currency, media spend and reported metric definitions. Separately recorded business outcomes are optional.