Free tool · Search-Term Review

Am I paying for the wrong Google searches?

See which Google searches you paid for, and mark the ones that are not your customers.

Have ready: the search terms file from your Google Ads account.

Your file

What you type in this tool stays in your browser.

A woman marks a printed document beside stacks of papers.

This tool needs JavaScript. Turn it on to use it. Here is what it asks for and a worked example, so you can follow the method without it.

What it asks for: a spreadsheet file (CSV) of searches from your ad account; its separator and decimal style; which columns hold the search, clicks, cost and actions; the currency, time period and what your report counts as an action.

How it works: The tool reads your file in your browser, keeps each row’s numbers as reported, flags rows to look at (like spend with no counted actions) and lets you add your own labels and download them.

Example with made-up numbers. Not a forecast. Actions kept as reported: 2.5. The tool does not round it into customers.; Your label: You choose it. Nothing is blocked for you..

See an example

What you enter
What you enter	Value
Search: “boiler service”	$120 ad spend, 30 clicks, 2.5 counted actions
Search: “boiler repair near me”	$90 ad spend, 18 clicks, 2 counted actions
Search: “how to fix a boiler yourself”	$45 ad spend, 12 clicks, no counted actions
Search: “boiler jobs hiring”	$24 ad spend, 6 clicks, no counted actions

What you get
What you get	Value
Actions kept as reported	2.5. The tool does not round it into customers.
Your label	You choose it. Nothing is blocked for you.

Use this example to see how it works. Then use your own numbers.

What this means

The tool shows what your report says for this search. You decide if it is worth paying for. A search with few actions is not always a bad search.

Not sure what your result means? Talk to us →

Details: what this tool can’t do, and how we handle your information

What it can’t do

File limits: 1 MiB (about 1 MB), 5,000 rows, 30 columns and 10,000 characters per cell.
The screen shows the first 200 matching rows or groups. Every row you loaded can still be downloaded.
Repeat rows are kept and flagged, not removed. Rows that mean different things are not mixed together.

Your information

Your file is read in your browser. The tool does not upload it. Your labels stay on the page unless you download, copy or print them. Remove personal details from the file before you load it. This describes how the tool itself works. Other scripts on this website have their own privacy rules.

Read our privacy policy →

Questions

Does this block any searches in my account?

No. It does not connect to your account, suggest automatic blocks or change anything.

Why keep a number like 2.5 actions?

Some ad sites share credit for an action across ads. The tool keeps your report’s number and does not call it a count of real customers.

What to try next

Marketing Report Translator →
Learn what the numbers in your report mean.
Ad-to-Page Match Checker →
Check that your page matches what your ad promises.

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