Practice · Spot the Marketing Leak
Can you spot where a business loses money?
Practice spotting where a made-up business loses money between the ad and the real call.
Have ready: nothing. The cases and the numbers are made up.
Your game
What you type in this tool stays in your browser.
See an example
| What you enter | Value |
|---|---|
| Case | 48 conversions, 19 inquiries |
| Made-up ad spend | $2,400 |
| Actions the ad site reported | 48 |
| Calls and forms the office logged, from all sources | 19 |
| What you get | Value |
|---|---|
| Ad site math | $2,400 divided by 48 = $50 per reported action |
| What that does not show | A $50 cost per real call or form |
| What the office count cannot do | Show how the ads did, because it covers all sources |
Check what each count means and where the calls came from before you treat either number as the answer.
What this means
The ad site and the office are counting different things. Neither number alone tells you what a real call from the ads cost.
Details: what this challenge can’t do, and how we handle your information
What it can’t do
- Cases are simpler than real life, and important facts may be missing. No real website, account, staff member or campaign is looked at.
- The 2, 1 and 0 teaching points apply to these cases only. Your confidence and choices are not a test of you, your staff or your business.
- We have not run a study with players or measured how well it teaches. There is no leaderboard, time penalty, account or email needed.
Your information
Your progress, seed, choices and optional confidence stay in memory in this browser tab. Nothing is saved, and no account, cookie or email address is added. Copy, print or download only if you choose. A result card shows a neutral takeaway and the public page link, not names, answers or business figures. Other scripts on this website have their own privacy rules.
Questions
Do I need to enter business numbers?
No. Bring no business numbers or personal details. Every case is made up.
Is there a timer or a score to beat?
No. There is no timer, no leaderboard and no penalty for opening proof.
Is this a review of my business?
No. The ratings apply only to the made-up facts and the lesson for each case. No real website, account or campaign is looked at.
Is my progress saved?
No. Progress, choices and your confidence stay in memory in this browser tab only. No account or email address is needed.
What to try next
- The Marketing Decision Lab →
Make five rounds of marketing choices for a made-up business.
- Marketing Results Calculator →
See what your marketing cost and what it brought in.