Free tool · Marketing Budget Planner
What can I afford to spend on marketing?
Find out how much you can spend on marketing each month and still keep the cash you need.
Have ready: your monthly sales, your monthly costs and the cash you want to keep.
Your numbers
What you type in this tool stays in your browser.
See an example
| What you enter | Value |
|---|---|
| Monthly sales | $20,000 |
| Monthly costs (includes $1,000 of marketing now) | $15,000 |
| Cash to keep each month | $3,000 |
| One-time test fund, spread over 3 months | $3,000 |
| Monthly marketing you chose | $3,500 |
| What you get | Value |
|---|---|
| Extra you could add each month | $2,000 ($20,000 minus $15,000 minus $3,000) |
| Total you could spend each month, with today’s marketing | $3,000 ($2,000 plus the $1,000 you spend now) |
| Test fund per month (for 3 months only) | $1,000 ($3,000 divided by 3) |
| Left over after your choice | $500 ($3,000 plus $1,000 test fund, minus $3,500) |
Use this example to see how it works. Then use your own numbers.
What this means
In this example you could spend about $3,000 a month on marketing and still keep your cash. The test fund adds $1,000 a month for 3 months. After that it is gone, so do not count on it.
Details: what this tool can’t do, and how we handle your information
What it can’t do
- Your numbers are your own. This is not a full plan of the cash coming in and going out.
- Debt, tax timing and costs you left out can change what you can afford.
- The tool does not pick the best budget or predict what you will earn.
Your information
What you type stays in your browser unless you copy, print or download it. Do not enter phone numbers, emails or private client details. If you reload the page, your work may disappear. This describes how the tool itself works. Other scripts on this website have their own privacy rules, so read our privacy policy before you enter private business information.
Questions
Should I pick a percent of sales?
A percent only describes what you chose. Start with your costs and the cash you want to keep. The tool gives no industry average.
Is a test fund monthly income?
No. It is extra money for a set time. The tool spreads it over the months you enter.
Does it tell me what to spend?
No. It shows what each choice would leave you.
How does it handle marketing I already pay for?
If your costs already include marketing, say so. The tool counts it once, not twice.
What to try next
- Lead Cost Calculator →
Find the most you can pay for one call, form or message.
- Offer Comparison Planner →
See what each promotion leaves you after costs.
Want the thinking behind it? Read the guide: How much can your business afford to spend on marketing? →