Free tool · Prepare a campaign
What should I give my designer, writer, or videographer?
Give a writer, designer or videographer a usable brief built from facts and decisions you supply.
What should I give my designer, writer, or videographer?
Use your own figures for deterministic planning or analysis. Inputs remain in this browser. Models do not verify business outcomes; contribution is not net profit.
How to use this tool
Bring: Business context and objective, with audience, offer terms, proof, CTA, destination, available assets, permissions, deliverables and review owner.
- State the objective and audience, then supply the offer and all material terms.
- Provide approved supporting facts and asset permissions rather than unverified claims.
- Describe the desired CTA, deliverables and review process. Select channel context if known.
- Edit the working draft and confirm current placement specifications separately before production.
Hypothetical example — fictional inputs, not a forecast
| Inputs | Value |
|---|---|
| Business | Example Repairs (fictional) |
| Objective | Estimate requests |
| Owner-supplied service photos | 3 |
| Draft copy variants requested | 2 |
| Review owner | Named |
| Results | Value |
|---|---|
| Brief | Carries those owner requests into an editable artifact |
| Photo rights, proof, production dimensions and results | Not invented; the owner supplies them |
Use this example only to understand the method. Replace it with your own information.
Read the result in context
Treat the draft as a handoff for review. Missing decisions and generic production specifications need an owner or specialist to resolve them.
Assumptions and limitations
- The tool does not generate advertising media, publish ads or establish rights to supplied assets.
- Exact dimensions and durations remain unverified unless separately confirmed from current placement requirements.
- Owner-provided claims still need substantiation and approval.
Your information
Entries and results stay in this browser session unless you explicitly copy, print or download them. Do not enter personal contact details or confidential client information. Reloading may clear your work. These statements describe the tool code. Other website scripts have their own privacy practices; review the website privacy policy before entering sensitive business information.
Questions before you start
Will it invent testimonials or performance claims?
No. Supporting facts and proof must come from the owner; unknown decisions remain unresolved.
Is the draft ready to publish automatically?
No. Review accuracy, rights, terms and current placement specifications before production and publication.
Which channels can the brief target?
You can leave the channel undecided or pick one from the list, and add a country for the selected format. Check current placement specifications before production.
What if I do not know an answer?
Leave it blank. Unknown decisions remain unresolved in the brief instead of being filled in for you.