Running a business can feel like juggling fire. In one hand you have local competition and your budget constraints. In the other, you have pressure to expand. Up in the air are all the leads you haven’t caught yet. On top of all that, you’re trying to do five jobs at once. So how do you break the chaotic juggling act and actually start moving forward with your business? There’s one question Hormozi would ask about your business—and it’ll change everything.
As Alex Hormozi teaches, one of the most powerful questions a business owner can ask is:
“What would I need to build for this business to work without me?”
While not a direct quote, it captures a core principle he returns to again and again. How so? Alex Hormozi is all about discussing scalable systems, creating businesses that work without the founder, and increasing operational leverage while reducing founder dependency.
But why does this change everything? At ThinkDMG, we’ve found that asking yourself such a question can be transformational, because it unlocks smarter actions and sustainable growth.
Key Takeaways
- Alex Hormozi’s question—“If I had to make this business work without me, what would I do?”—challenges you to build for scale.
- Most small businesses are over-reliant on the owner, making real growth nearly impossible without burnout.
- Scalable systems like automated lead nurturing, content marketing, and clear offers allow you to grow with fewer resources.
- ThinkDMG applies this mindset to create digital marketing strategies that support long-term, sustainable growth.
- You don’t need to do everything manually. Let systems, automation, and content carry the load so you can focus on what matters.
Why Does The One Question Hormozi Would Ask Matter?
Most small business owners build around themselves. The owner writes the copy, runs the ads, answers the phones, and approves every decision. That’s fine at the beginning. But if your business only works because you’re in it every second, then you don’t really own a business—you own a job.
Hormozi’s question forces you to think like an architect, not just a worker. It asks:
- What needs to be systemized?
- What roles can be replaced or automated?
- What offers convert without hand-holding?
- What marketing drives sales while I sleep?
That’s when you begin building something scalable. That’s when your growth stops depending on hustle and starts depending on structure.
How ThinkDMG Applies Hormozi’s Mindset for Local Businesses
The one question Hormozi would ask is all about building systems. At ThinkDMG, we apply the mindset daily when assisting businesses in South Jersey and beyond. Hormozi’s principle of removing the founder from day-to-day operations is especially powerful for local businesses trying to scale without burning out. Here’s how we bring it to life:
1. Build Self-Sustaining Offers
Does your product or service require a custom pitch every single time? That’s a bottleneck. It’s important to consider the package you offer and how it can sell itself. That may look like fixed pricing models, service tiers, or landing pages with built-in automation. When you pair these things with CTAs and conversion tools, the offer becomes repeatable and scalable without needing you to customize it every single time.
2. Content That Works While You Sleep
We treat content as an investment. A single blog, landing page, or social reel—when properly optimized—can drive leads for months. By combining SEO strategy with value-driven content, we build assets that act like digital salespeople, capturing interest even after hours, during weekends, or while you’re focused elsewhere.
And those viral posts from 5 years ago? We’ll figure out if that content can be redone, enhanced, and reused to continue gaining you the traction you need to scale.
3. Automated Nurturing Systems
The fortune is in the follow-up—but it doesn’t have to be manual. We set up email drips, retargeting ads, and SMS campaigns that keep your business top-of-mind without you lifting a finger. This creates consistent engagement, improves conversion rates, and ensures no lead falls through the cracks.
4. Clear Delegation and Ownership
Once your growth machine is humming, it’s time to step back. We help you document processes, assign roles, and track results through simple dashboards. Whether it’s handing off reviews to a team member or monitoring ad performance with our team, you stay informed without having to do it all yourself.
What If You Could Step Away for 30 Days?
Think about it: Stepping back and letting your business run itself without you. Most business owners wouldn’t dare. But that’s exactly why you need to consider the one question Hormozi would ask about your business. If you couldn’t step away for 30 days without the wheels falling off, then your systems need a tune-up.
💬 Frequently Asked Questions
What does it mean to build a business that works without me?
It means implementing systems, automation, and delegation so your business can operate and grow even when you’re not personally involved in every detail.
Can ThinkDMG help me automate my marketing?
Yes. From lead nurturing to content scheduling and review generation, we build marketing engines that run 24/7.
What kind of businesses benefit from this approach?
Service-based businesses in South Jersey—contractors, med spas, law firms, HVAC, and more—see major benefits by applying scalable marketing systems.
Do I need a big team to implement this?
No. The beauty of Hormozi’s leverage concept is that code, media, and automation can often replace repetitive labor—helping you scale with a lean team.
With ThinkDMG, we help South Jersey businesses put those systems in place—so you can scale without burning out. You don’t need more hours. You need better systems.
Let’s Build a Business That Works—Even When You Don’t
Book your free strategy session with ThinkDMG and start building your scalable, self-sustaining business today.
